July 5, 2022

Pensacola CrossFit gym Mako Athletics moves to new location

When Brandon Massie moved from Ohio to Pensacola to open his own CrossFit Gym in 2013,…

When Brandon Massie moved from Ohio to Pensacola to open his own CrossFit Gym in 2013, he wanted to choose an ambassador that would best represent his newest venture.

What type of branding message could he use to bring in new members? How can his gym stand apart from the rest, and what mascot would also best reflect its core values?

Once he answered these questions, it didn’t take him long to realize that the choice was clear.

“I went with the Mako Shark,” Massie said. “They’re the fastest sharks in the world, very powerful, and they never give up.”

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https://www.pnj.com/story/money/business/2021/12/26/pensacola-crossfit-gym-mako-athletics-moves-new-location-new-business/9011206002/